Our strength lies in pushing boundaries of what is possible and finding creative ways to make things happen. Our purpose to get more people outside is a strong motivator and felt by all who work here, because those moments are the moments that truly matter in life. The growing interest in nature and the outdoors is not just a result of recent restrictions on indoor activities, but a growing natural opposing force to our exhausting fast pace of life.
When we are outside, we are forced to slow down and embrace natures pace. Combine that with cooking over an open flame and we are right back to what has always helped humanity survive and evolve, it’s a primal survival instinct. What we have learnt these past two years is that our own backyards and nearby parks are sufficient for us to distress, relax and reconnect.