CULTI MILANO was born of an intuition from the eclectic mind of Alessandro Agrati: namely his perception, which was incredibly ahead of its time, that spaces and objects might have their own scent too; that it was possible to surround oneself with olfactory quality, in addition to beautiful things in pleasant rooms. It was 1988 when Agrati embarked upon his personal research into the link between the design world and the world of the senses, something that would revolutionise the very way in which people experience spaces and objects. “The idea of creating a Culture of ambience, which incredibly enough was lacking in our world, in this era” .