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NYDJ was founded in Los Angeles, USA, in 2003. The brand derived from the search for the perfect jeans that did not exist at the time. Most jeans had a low waist and were uncomfortable, or they fitted great but weren't stylish at all. That is why NYDJ introduced a revolutionary jean that was both comfortable and figure flattering. Nowadays, women rave about NYDJ. NYDJ jeans aren't just extremely comfortable, but they are actually designed to make women look and feel a size smaller. The secret behind it all can be found in NYDJ's exclusive Lift Tuck Technology that is featured in every pair of NYDJ bottoms. The unique slimming panel with the patented criss-cross design helps flatten in the front. A special weaving technique prevents the fabric from stretching vertically, giving the jeans a lifting and smoothing effect in the back. The rise hits at the natural waist to provide not only a slimmer silhouette, but also comfort without gapping at the waistband. The slimming Lift Tuck Technology works so well we even encourage women to buy our jeans one size smaller than they normally wear. But don't just take our word for it. Try them on and see why millions of women worldwide are hooked on NYDJ. Let their secret become your secret!

We're a brand by women for women. And we understand how hard it is to find the perfect pair of jeans. You know, the ones you dream about finding, and the minute you slip them on you smile, turn and say, YESSS! But for us, and many others, they simply didn't exist. So we set out to make them ourselves jeans that actually fit in all the right places, that truly flatter your body so you look and feel confident and chic morning to midnight, good day or bad day and every moment in between.NYDJ is the original slimming jean. Designed with love. Created to fit in a way that makes you look one size smaller. Promise. We use only premium denim with just the right bit of stretch so you never get bagging (even between washings). Our exclusive Lift Tuck Technology flattens you in the front while lifting and shaping in the back. And then we add something else style. At NYDJ you'll always find the latest colors, washes and silhouettes all with our famous look-one-size-smaller fit. Because we know the right pair of jeans can transform not only how you look, but also how you feel.