RAINS is a Danish rainwear company founded in 2012. Based on an early initiative to interpret the traditional rubber raincoat in a novel way, the company has, since its foundation, grown into an accomplished international rainwear brand. Along with the reinvented classics, RAINS today offers a full line of waterproof outerwear, bags and accessories to the fashion conscious consumer. From the headquarters in Aarhus, central Denmark, RAINS develops new additions to the expanding collection and manages the European distribution. In addition to the Aarhus headquarters, a 500 square meter showroom and retail space in Copenhagen sets the framework for showcasing the brand universe and presenting new campaigns. Inspired by both Scandinavian weather and design heritage, RAINS merge traditional methods with innovative techniques to create understated and considered rainwear made to last beyond the season.